The world’s first flagship store dedicated to the Homme Plisse Issey Miyake label has opened in the Tokyo suburb of Aoyama.

The 225sqm space was designed by Tokujin Yoshioka in a distinctly minimalist Japanese style heavily dominated by bare concrete.

Space at the rear of the shop houses a pleating machine, press and sewing machines, as found in the factory. Here, visitors can see the Japanese fashion label’s unique production method called seihin pleats (product pleats), in which pleats are made in fabric which is cut and sewn to 1.5 times the normal size.

Stock on display includes a limited-edition long-sleeve t-shirt range under the Colors label, sold in 10 shades. The clothes are made using the pleating machine located in the store and complement the full Homme Plisse collection.

The bold and bare concrete floors and pillars and exposed utilities in the space help create a factory feel and helps the brightly coloured apparel stand out. Stock is hung from steel racks and matching display counters.

“We hope that this shop not only delights customers but also brings a sense of the joys of the “monozukuri no gemba (workshop)” to the public for the first time,” said a Homme Plisse Issey Miyake spokesperson.