Fast-food chain KFC Hong Kong has opened a new concept store format in Causeway Bay.

The new three-storey store, which seats 150, aims to enhance the traditional fast-food dining experience with a chic style. It features a street-level kiosk offering desserts and ice creams, while the first floor has self-ordering kiosks with modern bar stools.

The second floor is a dining area where the walls are decorated with murals. Three-dimensional art installations have been installed at each stairway, allowing customers to take instagrammable photos.

“KFC is evolving,” said KFC Hong Kong and Macau CEO Janet Yuen. “We uplift the traditional fast-food experience and maintain brand authenticity with a more relaxed and chic cafe style.

“The concept store is to create a trendy socialising hub, enabling our customers to enjoy valuable moments with friends.”

The outlet has also introduced freshly cooked-to-order food items as the restaurant chain aims to uplift its fast-food dining experience in a more comfortable, trendy setting.

Local franchisee Jardine Restaurant Group operates more than 810 outlets for KFC owner Yum! Brands, with operations under Pizza Hut in Taiwan, Hong Kong, Macau, Vietnam and Myanmar together with KFC in Hong Kong, Macau, Taiwan and Vietnam.