Chinese online retail platform JD is acquiring 9 percent of Beijing Digital Telecom.

The consumer electronics retailer, which operates from around 3000 physical stores throughout China selling predominantly phones and computers, will expand JD’s offline presence within the market, including lower-tier cities.

The transaction value has not been disclosed, as it falls below the amount that requires public notification under US Securities and Exchanges Commission regulations.

At the same time, Beijing Digital Telecom is entering a joint venture with a network-technologies developer and provider Suqian Jiashi, which is wholly owned by JD. The firm is investing RMB191 million (US$28.5 million) for a 49 percent stake, while Suqian Jiashi is putting in RMB 204 million ($29.6 million).