Hong Kong and Malaysian mobile fashion-and-beauty marketplace Goxip will launch in Singapore on August 19. The service has more than 600,000 active monthly users in Hong Kong alone and counts luxury retailers such as Net-a-Porter, Farfetch, and Asos as well as brands like Nike, Alexander McQueen and Topshop among its partners and advertisers.

As part of the launch, Goxip will invest in offline/online media and influencer marketing, leveraging its RewardSnap KOL monetization network.

The launch will follow a whole redesign of the website and app’s look and feel in order to appeal even more to Singaporean consumers. It aims at educating Singaporeans on how Goxip is used to search, compare and shop products from global retailers in a few clicks.

“I believe Singapore to be an extremely good opportunity for Goxip to expand its user base and sales,” said Goxip co-founder and CEO Juliette Gimenez.

“We reached over 15 million in sales in Hong Kong in the last two years, with over 600,000 monthly active users and close to 1 million downloads of our app globally. Singaporeans and Hong Kongers are very similar in terms of purchasing behavior, expat demographics, and internationalization. This tops our confidence to scale further and reach new heights in Singapore!”

The expansion is part of Goxip’s strategy to penetrate more APAC countries on top of its home base of Hong Kong. Goxip gained significant traction in Hong Kong since its launch in 2017 and plans to expand to further areas such as the Middle East and Oceania. Goxip’s team is also increasing in size to allow its business to grow and launch new features for its website and app.

“We are building a strong team in Hong Kong to support Goxip expansion and improve performance further,” said Goxip’s VP marketing Michele Tardelli. “Our brand is well-known in Hong Kong and our track record proves that product/market fit is there. Now it’s time to get Singaporeans to know us, engage with our website/app and shop. We have a holistic marketing plan to make this happen.”