Google has just a new set of features for business owners that will allow them to give Maps users an incentive to follow and, eventually, buy from them. Five years after launching Google My Business, which supposedly helped more than 150 million local business connect with people who are looking for them online, Google has decided to evolve it by adding new features and brand new design for mobile.
The most important changes are aimed at Maps users who will now be able to find a business much easier. For example, business owners can now claim a short name and URL for their business, and in the coming months, people will be able to search short names directly in Maps.
Moreover, starting today, businesses will be allowed to reward customers who follow their business on Google Maps with welcome offers, including discounts and other rewards. To make their businesses more appealing to potential customers, Google introduced the option to set the preferred profile cover photo.
Also, businesses will be able to add photo captions to their profiles, which will tell the stories behind the pictures. A new logo feature has been revealed as well, which will allow businesses that completed their core info to have their logo displayed at the top right-hand side of their profile.
Maps is one of the first apps that gets these new features for businesses, but Google might bring some of them to other apps or devices like Assistant and smart speakers, which would be in line with the company’s voice strategy.